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One of the ways you can improve your business blog is by making use of videos. In contrast to plain text, videos tend to be more engaging, and they more easily provide instructions by making use of audio-visual aids. Prospective customers spend twice the time they would have spent on a regular blog or e-commerce site if the site they are visiting contains a video alongside pictures and text. Incorporating videos in your blog also means that you do not have to re-create videos on almost a daily basis as is the case with written blogs. For instance, you can choose to add a video either once a week or once a month.

Before Creating a Video for Your Blog

Listed below are some of the things to keep in mind to ensure that the videos posted on your business blog are professional.

  • Have a good understanding of how the camera operates.
  • Create a list of things that you want to mention in the video so that you know you are on track.
  • Check that you have proper lighting.
  • Try to identify any background noises and eliminate them if possible.
  • Take note of your movements.
  • Maintain eye contact with the camera.
  • Once you are through with the recording, go through the footage for signs of errors and mistakes.
  • Make sure that your video bears the same title as the blog post title.
  • Keep in mind SEO rules when creating a title for your video.

Creating an Awesome Marketing Video

Making certain that the video is standard is the first step in ensuring that the marketing video has met the requirements for your business. Here are a couple more things to remember when making a great marketing video:

Understand your audience

If the audience you are targeting is largely bankers, then it is highly recommended that you put on a nice suit for your video. On the other hand, if you are promoting sports equipment, then you can be a little bit less formal. Either way, the most important thing that you need to bear in mind is the people you are targeting.

Avoid boring your audience

Though you want to appear more formal, you also do not want to be boring. Before posting your video, ask a few friends or relatives to critique it. Ask them for advice on how you can make the marketing video more interesting. This could mean recording up to four videos before making an informed decision on the best video to post.

The secret to avoiding boring your audience is keeping the video short. Ideally, a good video ought to be five minutes long. So if your presentation is longer, try to trim it down. Some of your points can be elaborated further by adding a few written paragraphs below the video.

Don’t forget to make the video conversational. Remember that you are talking to an audience. But above all, do not come across as too pushy. Rather than elaborating more on the discounted prices that you have or the excellent customer service that your prospective clients will benefit from, focus more on your experience and expertise within your industry.


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